VR technology brings Epwin Window Systems’ products to life 

29 June 2023

Leading Epwin Window Systems installer Oswestry Windows and Doors Ltd has invested in the power of virtual reality technology to bring products to life in consumers’ homes. Owner Matthew Dunne-Smith says: “VR technology is proving transformational for us. We have secured several large-scale domestic installations because it’s given our customers a completely new dimension for visualising their home improvements that completely blows their minds.”

Virtual reality is the next-level in homeowner visualisation. Used in TV makeover programmes such as Your Home Made Perfect, the technology creates a virtual scene of the completed installation. Every detail, including furniture placement, is featured, giving consumers the opportunity to walk around and see exactly how it will look from the inside and exterior of the property.

To illustrate the difference it makes, one Oswestry Windows and Doors customer reported: “We saw the drawings and they were absolutely amazing, but putting the VR goggles on brought the whole project to life and just made us say ‘Yes, we want to go ahead right now.’”

Oswestry Windows and Doors provides refurbishment, renovation and construction services throughout Shropshire, Cheshire, North and Mid-Wales. It supplies an extensive portfolio of Epwin Window Systems products, including Optima PVC-U windows, PatioMaster Sliding Doors, Vertical Sliding Sash Windows, Flush Casements and windows and doors from Stellar Aluminium.

Matthew said: “The quality and range of Epwin’s portfolio is superb, and the product differentiation and visual appeal allow us to secure lucrative high-end jobs. Our investment in VR lets us take our design and customer services to the next level. Customers can really visualise how their home improvements will work because they feel as if they are in the room. We’re delighted to see the difference it’s already making to our sales and closure rates.”

Oswestry Windows and Doors has built an impressive reputation based on attention to detail and delivering outstanding quality in every part of its operation. The investment in VR adds to that reputation – and is delivering results.