Stellar’s aesthetics attract consumer appeal

1 October 2020

Retail installer Walkers Windows in Huddersfield has been selling Stellar, the double award-winning aluminium system from Epwin Window Systems to his growing retail customers for several months. The verdict on the system from Brent Walker, owner of Walkers Windows, is simple: “It’s the best on the market and it gives us clear points of differentiation.”

Stellar windows are on display at Walkers Windows’ two retail showrooms, one in Huddersfield and a newly-opened one in Ossett, Wakefield. Brent says: “I call Stellar a ‘showroom product’. When customers see it on display, they are immediately drawn to it as it has real consumer appeal. It is visually different from other aluminium windows on the market and it’s contemporary, high-end aesthetics make it a very easy sell.”

He continues: “Most aluminium windows in the market are very ‘me-too’ but the Stellar window is different. It’s a good-looking window and customers notice this. The flush detail is impressive, but the standout feature for me is the equal sightlines for opening and non-opening panes without the need to add a dummy sash, which you’d typically find on other aluminium windows.”

As Brent highlights, Stellar is the only aluminium system on the market to offer a fully flush casement window and is also at least 30% slimmer than competitor systems, maximising the light available to the end user.

He concludes: “I have been selling and fitting aluminium windows for many years and most other systems are flat, not flush and heavier in design. Stellar looks better and sells itself.”

Walkers Windows is a family run business that has been installing windows throughout Yorkshire since 1980. It has a comprehensive team of highly skilled tradesmen who deliver exceptional work from the smallest installation through to the most challenging building projects.

Stellar was designed by Epwin Window Systems to set a new standard for the growing retail aluminium sector. And as comments from experienced industry professionals such as Brent at Walkers Windows show, it’s more than succeeded in its aim.